Hair by Lau
We initially designed a simple text based logo in black on white. We then created a bespoke palette of 8 colours with the idea to use 2 colours per season in all advertising and marketing.
Deliverables
Logo design
Print design
As part of the design process we adjusted the typeface to make the serifs look like drops of water/shampoo. The logo was then placed on a grid for balance.
